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Videowall: Disruptive Digital Signage Solutions

Videowall is one of the most effective Digital Signage solutions for your Branding and Experiential Marketing strategy. Discover it.

Videowall: Disruptive Digital Signage Solutions

Videowalls are one of the hottest trends in digital signage, and for good reason: they are incredibly effective at grabbing attention and leaving a lasting impression. In this blog post, we'll talk about what Videowalls are, how they can be used to create disruptive digital signage solutions and some examples where they have been used successfully.

Today's businesses are looking for more innovative and effective ways to reach their customers. One of the most popular and impactful methods is digital signage. And within the world of digital signage, one of the most popular and effective options are video wall solutions.

Videowalls offer a great visual impact that can really draw attention and help branding efforts. In this article, we'll talk about what video walls are, how they work and some examples of where they are being used successfully. We'll also explore some of the potential applications for your business. So if you're interested in finding out more about disruptive digital signage solutions, read on.

Videowall: What is it?

Videowall is a digital signage solution that uses a series of connected screens to create a large, impactful image or video. It's a great way to grab attention and leave a lasting impression.

How does it work?

Videowalls consist of a number of screens that are connected together to create one large screen. The content is usually controlled by a central computer that is connected to the individual screens. The content can be anything from simple images or videos to more complex animations or live broadcasts.

Signage Player: the core of the displays

The Signage Player is the core of the video wall solution. It is a small, compact device that connects all the screens together and allows you to control the content displayed on them. It is important to choose a signage player that is powerful enough to handle the demands of your specific application.

Digital Signage Strategies

Some companies use video walls for branding purposes, some for advertising purposes and some for informational purposes. Whatever your goal, chances are a video wall can help you achieve it.

Here are some of the most common ways companies use video walls:

Branding

Creating a strong and recognisable brand is essential for any business, and a video wall can be a great way to do this. You can use your video wall to display your company logo, slogan or any other branding content.

Advertising

If you are looking for a way to reach more customers, video walls can be a great option. You can use them to display advertisements, coupons or other promotional content.

Information

Video walls can also be used to provide information to your customers or employees. For example, you can use them to display menus, shop hours or directions.

Some businesses use video walls for all of these purposes, while others use them for only one or two. It all depends on your specific needs and objectives.

Applications of video walls

Video walls can be used in a wide variety of applications some of the most popular are:

  • FMCG: Videowalls can be used to display product information, special offers or even just brand messages.
  • Airports: Videowalls can be used to provide important flight information, gate changes or other announcements.
  • Restaurants: Videowalls can be used to display menus, special offers or even just brand messages.
  • Conference rooms: Videowalls can be used to display presentations, slideshows or other information.
  • Trade shows: Video walls can be used to create a large and impactful booth.

As you can see, there are many potential applications for video walls.

Trends in Digital Signage

Beyond the video wall, there are also other disruptive solutions that are revolutionising the market.

Interactive displays

Thanks to interactive displays, we can create immersive experiences that capture the attention of users and encourage them to interact with the content. In addition, interactive displays can be used to collect data about users, such as tastes, interests...

Lift and learn

Thanks to RFID technology, users can now interact with the products on display and get more information about them.

This type of technology is often used in museums or retail shops.

Digital signage is constantly evolving and new trends are always emerging.

SoC Display

SoC Displays are new plug and play systems for displays with built-in media players that allow any display to be connected to a centralised system for multimedia content planning and management.

This type of display is becoming increasingly popular because it is very easy to use and does not require any additional hardware.

AI Marketing

Artificial intelligence has shaken up the marketing sector and digital signage is no exception. This technology is used to create more personalised content and adapt it to the needs of each viewer.

Advertising in real time.

In this way, companies can get the most out of their digital signage investment.

As you can see, there are many different ways to use a video wall to achieve your goals. Whether it's to enhance your brand image

Inprofit. Digital Signage Solutions.

As you can see, there are many different types of digital signage solutions available, each with its own specific purpose and application. It's important to choose the right one for your needs in order to get the most out of your investment.

Inprofit is a leading provider of digital signage solutions. We offer a wide range of products and services to help you achieve your goals. Contact us today to find out more about our services and how we can help you.

Digital signage is constantly evolving, so it's important to stay ahead of the curve. Contact us today to find out more about our services and how we can help you. Keep up to date with the latest trends in digital signage by following us on social media.

Published in 6/4/2022 on 360 Marketing

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